The Wag & Whisk in the news
Everything journalists and creators need — quick facts, brand guidelines, and a direct line to our team.
Quick facts
The essentials about The Wag & Whisk at a glance.
Ahmedabad, India
Gujarat-based, serving pet parents across the country with nationwide delivery.
4,000+ products
Food, treats, accessories, grooming, pharmacy & bookable pet-care services.
D2C + Marketplace
Direct sales and a curated marketplace for vetted, pet-focused sellers.
375+ articles
Veterinary-reviewed guides in our Whisker Journal education hub.
Brand guidelines
How to reference us correctly in editorial and media.
Our name
The official name is The Wag & Whisk — one phrase, with an ampersand.
Brand colours
Press kit
Logos (SVG & PNG), product photography, founder portraits, and brand assets — available on request.
Request press kitFounder interview topics
Our founding team is available to discuss these areas.
Indian pet-care market
Growth trends, consumer behaviour, and where the industry is headed.
Building a D2C brand
Bootstrapping, positioning, and scaling a small direct-to-consumer brand.
Marketplace strategy
Curating sellers, quality control, and building trust in a marketplace model.
Supply chain in Tier-2 cities
Logistics, warehousing, and last-mile delivery beyond metros.
Running a pet business
Day-to-day realities, lessons learned, and what surprised us most.
Pet education & content
Building 375+ vet-reviewed articles and content as a growth channel.
Media enquiries
Reach our team directly — we prioritise stories with imminent deadlines.
Include "Press" in the subject line for fastest response.
Contact us