Golden retriever and cat at home
Our Story

Made with love,
for every pet family.

We make reliable pet care knowledge accessible to every pet parent, so you can raise a happier, healthier companion.

Trusted Knowledge

Evidence-based articles for informed decisions.

Expert Guidance

Health, nutrition, and care tips that matter.

Pet-First Approach

Written with compassion and your pet's wellbeing in mind.

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THE WHISKER JOURNAL

Stories &guides

Vet-reviewed advice, training tips, recipes, and the occasional good cry - written by people who live with pets too.

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Our Vision 🩷

For every home to experience
the joy of raising pets as family...

By creating thoughtful products & services

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By becoming your pet-parenting partners

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By building the foundation for a kinder world

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By helping animals in need with every order

Support pets in need

By fostering a community for animal lovers

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💙 What We Stand For

Care you can trust

Every guide, service and product on The Wag and Whisk is picked with one question in mind: would we trust it for our own pets?

100% Natural Ingredients

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Vet-Reviewed Guidance

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FSSAI Certified & Safe

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ABOUT US

We share the same sky, the same streets
— and speak the same language: Love.

For years, we've worked with vets, pet parents, and communities to close the gap between everyday care and true wellbeing — building a kinder world for every pet.

6+ years of continuous initiatives
1.35M+ raised for community welfare
50+ partner NGOs & vets
We share the same sky, the same streets— and speak the same language: Love.
FROM THE JOURNAL

Fresh reads for every pet parent

Our newest guides, tips and stories from The Whisker Journal.

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WORDS WE LIVE BY
M

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”

A

“Until one has loved an animal, a part of one's soul remains unawakened.”

G

“Animals are such agreeable friends – they ask no questions, they pass no criticisms.”

W

“The best doctor in the world is a veterinarian. He can't ask his patients what is the matter — he's got to just know.”

I

“We can judge the heart of a man by his treatment of animals.”

R

“Dogs are not our whole life, but they make our lives whole.”

WHAT WE DO

Our Initiatives

A few of the ways we work every day toward healthier, happier pets and more confident pet parents.

Nutrition Guidance Free diet consultations with our in-house nutrition team for every life stage.
Community Education Workshops and guides on responsible pet ownership, in partnership with local vets.
Care Directory A growing directory of vetted NGOs, shelters and emergency contacts across India.
Rescue Support Supplies and volunteer coordination for local rescues during emergencies and monsoon season.
Adoption Drives Monthly adoption events connecting shelter pets with loving homes across the city.
PET CARE TIPS

Popular guides & how-tos

Hand-picked reads on nutrition, training and everyday care.

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Simple & Transparent

How service booking works

From picking a service to welcoming your professional — here's the whole journey, in three simple steps.

1
Step 1 Pick a service

Browse grooming, boarding, walking, training or vet care.

2
Step 2 Tell us what you need

Share your pet's details and preferred time via the enquiry form.

3
Step 3 We confirm & take care of it

Our team calls you back to confirm and match a trusted professional.

Verified Professionals
Easy Booking
Fast Confirmation
Safe & Reliable Service
PET CARE LIBRARY

Guides for happier, healthier pets

Breed guides, nutrition tips and vet-reviewed advice for Indian pet parents.

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Common Questions

Got questions? We've got answers

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🐾 Adopt, don't shop

Looking for a forever friend?

Give a loving pet a second chance at a happy home. Browse adoptable pets near you, or learn how the adoption journey works.

IN THE MEDIA

Trusted & featured by

A few of the press and partners who've featured our work.

HAPPY TALES

Happiness is a wet nose and a wagging tail

Moments shared by pet parents and our community.

Happy pet parents

Loved by pets, trusted by their people

Ananya Iyer

Ordered the grain-free chicken kibble for my Indie, Simba, and he cleaned his bowl for the first time in weeks. I loved being able to read the full ingredient list before buying. Reached Bengaluru in just two days.

Ananya R.

Bruno came back so fluffy and calm — the groomer was gentle and thorough. Booking at home was a lifesaver!

Karan S.

Best grooming we've had. Zero stress for our anxious Shih Tzu. Highly recommend.

Meera J.

Daily photos and updates put us completely at ease. Our Lab clearly had a great time!

Vivek P.

Felt like a real home away from home for Coco. We will definitely book again.

Sneha T.

Our walker is punctual and Rocky adores him. The live updates are a lovely touch.

Get Involved

Let's build a kinder world for pets, together.

Questions, partnership ideas, or ready to lend a hand? Our team — and our community of rescues, vets and volunteers — would love to hear from you.