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Trusted Care & Expert Guidance

Vet-reviewed articles, practical guides, and expert insights to help every pet parent make informed decisions.

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Expert Resources

Browse professionally written pet care guides covering health, nutrition, wellness, grooming, and behavior.

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Helpful information for every stage of your pet's journey, from puppies and kittens to senior companions.

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Happy golden retriever and cat with pet care essentials at home
THE WHISKER JOURNAL

Stories &guides

Vet-reviewed advice, training tips, recipes, and the occasional good cry - written by people who live with pets too.

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American Bully Dog Breeds
By The Wag & Whisk 2 min —

American Bully

A muscular companion breed developed in the United States for confidence, stability and family companionship.

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The Indoor Tabby Lifestyle: What to Expect General
By The Wag & Whisk Team 1 min —

The Indoor Tabby Lifestyle: What to Expect

Tabby cats kept indoors live longer, safer lives — but the lifestyle change asks more of the owner than people...

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Lovebird Basics: Big Personality, Small Package Lovebird
By The Wag & Whisk Team 1 min —

Lovebird Basics: Big Personality, Small Package

Lovebirds are bold, busy and full of character. Here is what life with these pint-sized parrots really involve...

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How to Avoid Overfeeding Your Fish General
By Admin 1 min —

How to Avoid Overfeeding Your Fish

Overfeeding is the number one killer of pet fish. Here is how to feed the right amount, the right way.

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Our Vision 🩷

For every home to experience
the joy of raising pets as family...

By creating thoughtful products & services

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By becoming your pet-parenting partners

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By building the foundation for a kinder world

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By helping animals in need with every order

Support pets in need

By fostering a community for animal lovers

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Trusted Information Vet-reviewed, fact-checked content
Community Support A network of pet parents & rescues
Expert Guidance Insights from vets & trainers
Pet Welfare Every initiative puts pets first
Made with love,for every pet family.
Our Story

Made with love,
for every pet family.

We make reliable pet care knowledge accessible to every pet parent, so you can raise a happier, healthier companion.

Trusted Knowledge

Evidence-based articles for informed decisions.

Expert Guidance

Health, nutrition, and care tips that matter.

Pet-First Approach

Written with compassion and your pet's wellbeing in mind.

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Watch & Learn

Stories, Tips & Care in Motion

Discover expert advice, inspiring rescue stories, pet care guides, and community initiatives through our video collection.

Feel-Good Animal Stories Story
Feel-Good Animal Stories

A heartwarming collection of stories celebrating the bond between pets and their people.

via The Dodo
Vet Explains How to Feed Your Puppy Nutrition
Vet Explains How to Feed Your Puppy

A quick, vet-led guide to getting your puppy's nutrition right from day one.

via Pet Circle
Volunteering at an Animal Shelter Community
Volunteering at an Animal Shelter

A look inside what it takes to volunteer and support your local shelter community.

via Animal Humane Society
A Real Rescue in Action Rescue
A Real Rescue in Action

Kids called for help after a homeless dog was hit by a car — watch the rescue unfold.

via Hope For Paws
Every Shelter Dog Gets Adopted Adoption
Every Shelter Dog Gets Adopted

One man's mission to get every dog at a shelter adopted in a single day.

via The Dodo
Tips for First-Time Pet Owners Pet Care
Tips for First-Time Pet Owners

Practical, beginner-friendly advice for anyone bringing home their first pet.

via Pet Nation
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FROM THE BLOG

Fresh from our journal

Latest reads on pet care, nutrition and training.

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💙 What We Stand For

Care you can trust

Every guide, service and product on The Wag and Whisk is picked with one question in mind: would we trust it for our own pets?

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100% Natural Ingredients

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Vet-Reviewed Guidance

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FSSAI Certified & Safe

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ABOUT US

We share the same sky, the same streets
— and speak the same language: Love.

For years, we've worked with vets, pet parents, and communities to close the gap between everyday care and true wellbeing — building a kinder world for every pet.

6+ years of continuous initiatives
1.35M+ raised for community welfare
50+ partner NGOs & vets
Read Our Full Story
We share the same sky, the same streets— and speak the same language: Love.
FROM THE JOURNAL

Fresh reads for every pet parent

Our newest guides, tips and stories from The Whisker Journal.

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WORDS WE LIVE BY

Wisdom from those who understood animals best

A few words that capture why we do what we do — from thinkers, writers, and animal lovers across the years.

M

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”

Mahatma Gandhi Leader & Philosopher
A

“Until one has loved an animal, a part of one's soul remains unawakened.”

Anatole France Nobel Laureate, Author
G

“Animals are such agreeable friends – they ask no questions, they pass no criticisms.”

George Eliot Author
W

“The best doctor in the world is a veterinarian. He can't ask his patients what is the matter — he's got to just know.”

Will Rogers Humorist & Actor
I

“We can judge the heart of a man by his treatment of animals.”

Immanuel Kant Philosopher
R

“Dogs are not our whole life, but they make our lives whole.”

Roger Caras Former President, ASPCA
WHAT WE DO

Our Initiatives

A few of the ways we work every day toward healthier, happier pets and more confident pet parents.

Nutrition Guidance Free diet consultations with our in-house nutrition team for every life stage.
Community Education Workshops and guides on responsible pet ownership, in partnership with local vets.
Care Directory A growing directory of vetted NGOs, shelters and emergency contacts across India.
Rescue Support Supplies and volunteer coordination for local rescues during emergencies and monsoon season.
Adoption Drives Monthly adoption events connecting shelter pets with loving homes across the city.
PET CARE TIPS

Popular guides & how-tos

Hand-picked reads on nutrition, training and everyday care.

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THE WHISKER JOURNAL

Stories & guides

Vet-reviewed advice, training tips, recipes, and the occasional good cry — written by people who live with pets too.

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Common Questions

Got questions? We've got answers

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🐾 Adopt, don't shop

Looking for a forever friend?

Give a loving pet a second chance at a happy home. Browse adoptable pets near you, or learn how the adoption journey works.

View Available Pets Adoption Guide
IN THE MEDIA

Trusted & featured by

A few of the press and partners who've featured our work.

D Daily Paws Journal U Urban Tails Magazine C City NGO Network V VetCare Partners C Community Animal Welfare H Happy Tails Shelter P Paws & Purpose Rescue P Pet Parent Weekly N Neighborhood Vet Alliance
HAPPY TALES

Happiness is a wet nose and a wagging tail

Moments shared by pet parents and our community.

A flower for you A flower for you
Best friends on a run Best friends on a run
All smiles All smiles
Grooming day Grooming day
Two of a kind Two of a kind
Golden hour Golden hour
Get Involved

Let's build a kinder world for pets, together.

Questions, partnership ideas, or ready to lend a hand? Our team — and our community of rescues, vets and volunteers — would love to hear from you.

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